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Amazon.com Review
This is a "facts ma'am, nothing but the facts" examination of how Microsoft works, both internally, and in the marketplace. Unlike the raft of gossipy Bill-bios or sardonic and shrill pro- or anti-screeds, this book is focused clearly (if sometimes ploddingly) on one central question: the relationship between business strategies and software development. And, as Microsoft becomes increasingly focused on the Internet, it is essential reading not just for software companies, but for all Internet companies as well. Highly Recommended.
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From Publishers Weekly
The authors of this surprisingly candid report interviewed 38 Microsoft employees, including chairman and CEO Bill Gates, other top executives, middle managers and software developers, and they were also given access to internal documents and project data. They provide a detailed look at how the software giant develops new products, competes and strives to improve its operations. Seven key strategies central to Microsoft's approach are identified, among them: continually improve products incrementally, with direct input from customers during the development process; organize small teams of overlapping specialists who formally share tasks; aggressively target emerging mass markets. Microsoft has retained much of its loosely structured, small-team culture, and this study helps to explain how the company is able to do so while designing and manufacturing tremendously complicated products. Although some chapters are targeted to people familiar with personal computer software, this pragmatic handbook provides instructive lessons for firms and managers in many industries. Cusumano teaches management of technology at MIT; Selby teaches information and computer science at UC-Irvine. Author tour. Copyright 1995 Reed Business Information, Inc.
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Product details
Hardcover: 528 pages
Publisher: Free Press; First Printing edition (October 19, 1995)
Language: English
ISBN-10: 0028740483
ISBN-13: 978-0028740485
Product Dimensions:
6.8 x 1.8 x 9.2 inches
Shipping Weight: 2 pounds (View shipping rates and policies)
Average Customer Review:
3.9 out of 5 stars
10 customer reviews
Amazon Best Sellers Rank:
#372,481 in Books (See Top 100 in Books)
I really enjoyed the book. It explained the Microsoft approach to maketing, sales and engineering of their products and services. The Authors apparently really captured the essence of the "Microsoft Way" by their presence in the Microsoft environment.On the positive side, the Authors really went into considerable detail about how Microsoft approaches the marketing, sales and engineering of its products and services. As a software professional, I was particularly interested in the description of the Microsoft software engineering process and launch of its software products.On the negative side, the Microsoft approach to building software was predated by Digital Equipment Corporation (DEC) by 10 years. The Authors made no comparison of the Microsoft engineering practices with those of other, successful software engineering organizations. Having worked at DEC from 1973 to 1985, I would say that 80% to 90% of the software engineering processes and practices described in the book were performed as common, engineering best practices by those DEC software projects that built the VMS operating system and its layered products including VAX Fortran, Vax Cobol, VAX Ada, etc. The book did not explicitly state by I venture that Dave Cutler, Senior Technical Fellow at Microsoft, may be responsible for porting these engineering best practices from DEC to Microsoft when he joined Microsoft in 1988. Dave is a first class software professional, a very gifted software engineer and manager - maybe one of the best in software engineering!!Bottom-Line: I highly recommend the book for reading by software professionals including software managers, software engineers, marketers and sales professionals. It is an excellent book. My major criticism of the book is that it needs to be updated to reflect current best practices at Microsoft. [Note: I was the VAX COBOL Project Leader from 1978 to 1982.]
Let me start by saying that the only thing I regret about this book is that it's more than ten years old. Michael Cusumano and Richard Selby did a very professional and objective deep study about Microsoft in various dimensions: history, culture, organization, management, process, people. Of particular interest is the daily build process, the testing organization and process and the project structure. If you are a Software Engineer like myself, you are just going to love this book!
This book as the title indicates is suppose to show some of the "secrets" that lead to Microsoft's success in dominating the computer world. The writing was very long, boring, and at times tedious with no passion or emotion. It reads like a textbook analysis on how the programmers and developers put together Windows and Office from determining features to debugging and testing. The author doesn't cover business tactics and market strategies even when addressing the company's future. The first couple chapters seems lifted straight from the company 10Q reports. Covering the company's organizations and job titles and their responsibilities and background requirements. This book is well researched but not well written. In many cases, reading the book had a deja vu feel to it because the information was restated many times through out the chapters. At the time of the writing, Win95 and BOB were coming out and they were starting work on Win98 and WinME. There are many things that were incomplete. There was little info regarding Steve Balmer who would later take over Microsoft after Gate leaves. The errors and mistakes in the post mortem should have improved the quality of the software Microsoft makes but with little documentation and high turn over rate; the company is doom to making the same mistakes over and over again. No documentation of the features and how the software works is a real problem for them. WinME and now Vista shows that the problems they had in 1995 is still rampant today. No mention of MSNBC that was starting up at that time. I now at least have an idea of what they were thinking. I recommend only the last few chapters after three. The book only mention some the MS bad behavior. No documentation; weak debugging and testing practices; weak customer service. Granted, they are a company and can't give away industrial secrets but what I came a way with is something of an overwritten prospective for a stock that shows nothing special about working for Microsoft.
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